Author Archives: Justin Flood

Rainy Day Graphic Design…

What do we do on a rainy weekend when there aren’t any shoots scheduled?   Work on new marketing materials of course.

Here’s a small preview.

What is “Portraits 2.0″ and why does it matter?

Today at Justin Flood Photography, we introduced something new, and something that we think is special.  Portraits 2.0.

So what IS portraits 2.0?  We’ll let me explain.  In the past few years,  I’ve witnessed the decline of the portrait as it was.  Very rarely do you see people other than school children sitting down for a portrait that will be hung above some vaunted mantle somewhere.   Why?  Because the photo print industry is dying a slow and painful death.    People just aren’t interested in the framed portrait anymore.

The thing is, the portrait ITSELF isn’t dying at all.   Just it’s old printed/framed incarnation.   Look for yourself, places like Facebook, Twitter, Flickr and Photobucket are overflowing with pictures of people taken all over the world!   Not to mention the fact that more and more, our online-self is becoming not just a mirror of our personality, but the place where many people will meet us for the first time.   As our online lives become more and more important,  the way we portray ourselves online will also become more important.

To put it simply, those photos we take with our cellphones in our bathroom mirrors are just not going to cut it anymore.

Happy Valentine’s Day

Happy Valentine’s Day out there to all of you romantic types :)

I figured I would pop in and post a couple of Valentine-sy portraits for your enjoyment today.  Enjoy!

(c) 2010 - Justin Flood Photography

The Guerilla Style – Why you don’t NEED a $10,000 studio to make great images.

Lately I have been disturbed by a trend that has been growing in the glamour photography world.   People are starting to become keen on the notion that they need tens of thousands of dollars worth of equipment to make great images.   Sadly,  I have seen photographers who are close to totally incompetent who think theyre work is great simply because of the number of lights that they used to shoot the image with.

Now, don’t get me wrong.   There is certainly a time and place for a fancy studio set up,  but for those of you who are still learning what to DO with a studio set up,  let me give you a tip.  KEEP IT SIMPLE.

The following images I am about to post, are all shot with a sub-$2000 camera,  a sub $200 lens, and use only ONE speedlight and a 24″ umbrella as a light source.  No banks of softboxes, no beauty dishes, no grids, no cyclorama.    Heck, no studio at all!  They are all shot on-location with just one light, placed well.   And all they feature is a sharp, well composed shot.   I think you’ll find it’s amazing what you can do with just the simplest of equipment.